Utkarsh Mohan on Music #45: Gibson's Marketing Tricks which no one tells you about

Описание к видео Utkarsh Mohan on Music #45: Gibson's Marketing Tricks which no one tells you about

You may think Gibson is just trying to make a small profit from dipping into the Vintage Gibson market with its Certified Vintage Program. But the real impact of the program goes much deeper and impacts certainly all their Guitars and perhaps broader

Utkarsh Mohan is a Singapore based writer, musician and artist of Indian origin. Formerly in corporate senior management, he now pursues his passions and is also the owner of the Ministry of Guitar collection

You can also follow him on Instagram @ministryofguitar

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