Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals

Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? David Heinemeier Hansson is the Co-owner & CTO of the software company 37signals, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.

Key Moments:

00:00 Episode Start
02:30 David describes the “six-week cycle” approach at 37signals
07:23 How did 37signals develop its short-term planning method?
13:46 The relationship between designers and programmers at 37signals
20:01 Why 37signals creates “opinionated software”
27:43 David’s reliance on intuition over data
35:08 The importance of writing and advice David received from Jeff Bezos
46:48 Lightning Round, brought to you by Salesforce

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