Скачать или смотреть 70 Women. 70 Sizes.💓

We brought something truly special to life:
70 women. 70 different bra sizes. One powerful message.

Finding a bra that truly fits is still a real challenge for many women today. It pinches, slips, digs in, or simply doesn’t provide the support that’s needed. Especially if you don’t fit into so-called “standard sizes.” And that’s exactly when many women start to feel: overlooked, unseen, not taken into account.

SugarShape was founded for this very reason.
With over 70 bra sizes, SugarShape wants to show that every woman deserves a bra that truly fits — offering reliable support, exceptional comfort, and a feeling of confidence in everyday life. No matter her body shape, cup size, or life reality.

For our first major brand campaign, we didn’t just want to talk about this diversity. We wanted to make it visible.
What started as the idea of “70 women in 70 sizes” turned into a truly special shooting day with 85 women from our community. No models. Just real women who often struggle to find lingerie that genuinely supports them.

Together with founder Sabrina and dance icon Motsi Mabuse, it became a day filled with energy, solidarity, and goosebump moments.

Why did we do this?
Because women are far too often told they are “too much” or “not enough.”
This shoot was the opposite of that.

It showed:
You are not alone.
You are seen.
And you are exactly right, just the way you are.

At SugarShape, 70 sizes are more than just a number — on this day, they came to life. 💕

👉 If you’d like to learn more about the shoot and take a behind-the-scenes look, you can find the full magazine article here:
https://www.sugarshape.de/blogs/magaz...