Скачать или смотреть The Visibility Engineer’s Manifesto | Spin Sucks Podcast with Gini Dietrich

Marketing and communications are still judged by clicks, impressions, and vanity metrics—but those numbers don’t move a boardroom. Executives talk about pipeline, revenue, and market share. If your work isn’t tied to those outcomes, you’re invisible where it matters most.

In this episode, Gini Dietrich introduces The Visibility Engineer’s Manifesto—a new operating model that replaces outdated reporting with PESO-driven visibility, designed to prove growth in the language the C-suite understands.

What you’ll learn:
Why executives rarely mention marketing on earnings calls
How AI discovery is reshaping visibility and authority
What makes a Visibility Engineer different from a traditional marketer
The 11 principles that define the new scoreboard for comms and marketing
A Day 1 action step you can use immediately

Download the Manifesto PDF here: https://spinsucks.com/communication/v...

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