Promoting MSME, Implementing UP ODOP, & Vaccination Drive | Amit Mohan Prasad | S2 EP02

Join us for an informative discussion with Amit Mohan Prasad on promoting MSMEs and implementing the One District One Product (ODOP) policy in Uttar Pradesh. Learn about the current state of MSMEs in UP, steps taken by the government to support them, and the success of the ODOP program in boosting the local economy. We'll also touch on topics like the vaccination drive and the role of agriculture in the state's development. Don't miss out on this insightful episode!

Join us as we delve into our latest episode featuring Amit Mohan Prasad, an IAS officer of the 1989 UP cadre, who is serving as the Additional Chief Secretary of MSME, Textiles, and Khadi & Village Industries Departments of the Uttar Pradesh Government.

Amit Mohan Prasad in this episode, talks about the nuances of the One District and One Product initiative, showcasing the depth of his commitment to creating economic opportunities in Uttar Pradesh. He talks about the MSME sector landscape in the state and how the government of Uttar Pradesh is promoting the setting up of new businesses.

Amit Mohan Prasad in this video also shares his vision for fostering entrepreneurship through private MSME parks (PLEDGE) and emphasizes the importance and measures undertaken by the Uttar Pradesh Government for women empowerment.

In this candid conversation, we deep dive into the introduction of Direct Benefit Transfer for Agricultural Subsidies in India while he held the Agriculture portfolio in the state. Further, you will get to know of his extensive involvement in the fight against the pandemic and the subsequent Vaccination drive.

As the Investment Commissioner of UP and the CEO of Noida and Greater Noida, Mr. Prasad is a key player in driving economic growth. Discover how his initiatives strengthen diplomatic ties and breathe new life into traditional crafts, as exemplified by the impactful Gulabi Meenakari during the G20 summit.

Don't miss this opportunity to learn from a seasoned bureaucrat and leader as he discusses governance, innovation, and the transformative power of strategic initiatives.

A heartfelt thanks to IIM Lucknow that served as the backdrop for our enriching discussions with Mr. Amit Mohan Prasad. Special appreciation to the Consulting and Strategy Club and individuals of the IIM Lucknow for their invaluable efforts in helping us bring these insightful discussions to life!

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0:00 - 0:57 Coming Up

0:58 - 1:57 Introduction

2:12 - 3:04 An Overview

3:04 - 25:04 Role of MSMEs in UP's ambition of becoming a $1 Trillion Economy

25:04 - 42:24 ODOP - One District One Product

42:24 - 46:00 Managing the Pandemic in UP

46:00 - 50:25 Unsolved problems and incentives in the MSME space

50:25 - 52:08 How are MSMEs empowering Women

52:08 - 57:30 How significant is Agriculture in UP's goal of a $1 Trillion Economy

57:30 - 1:04:02 Are subsidies a one-time offering or is there any mechanism for multiple availments of subsidies?

1:04:02 - 1:13:47 What do you think was the most challenging and fulfilling thing that you did and what were the outcomes of it?

1:13:47 - 1:19:28 Can the Government completely handhold businesses to take them to a mature level?

1:19:28 - 1:26:47 In Agriculture, what are the Government initiatives to emphasise quality over quantity?

1:26:47 Message for the Youth