How Cleo Abram Dominated YouTube in 1 Year

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00:00 Who is Cleo Abram?
04:06 Achieving her YouTube dream so quickly
05:04 Launching a show, not a channel
12:22 How Cleo thinks of her video ideas
17:29 Cleo’s idea checklist
25:45 The case for simplicity
28:03 Watching Cleo’s video about CERN
33:35 EARTHQUAKE
34:50 Back to CERN
41:15 Cleo vs Huge If True
45:10 Cleo’s team
51:14 Shorts
1:08:35 Thumbnails
1:14:20 What set Cleo up for success?
1:16:42 What she wasn’t prepared for
1:18:03 How Cleo came up with the concept for Huge If True
1:21:45 Why not pitch the show to Vox?
1:27:43 Working at Vox
1:40:33 Advertising as a journalist
1:45:20 Journalism vs optimism
1:54:46 Would Cleo take a Netflix deal?
2:04:04 Cleo’s thoughts on AI and pessimism
2:06:45 When will Cleo stop making Huge If True?
2:10:08 Working with agents
2:14:22 Looking to the future

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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.