Lean Canvas Intro - Uber example 🚘

This is a step-by-step guide to the lean canvas - a tool to validate your startup business model from the ground up.
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Lean Canvas was designed by Ash Maurya, based on the Business Model Canvas designed by Alex Osterwalder, https://strategyzer.com/, licensed under CC BY SA 3.0.

In this video, we delve into the lean canvas concept - a popular solution for business founders to evaluate their ideas and pave the way to success.

The emphasis is laid on essential points including:
✅ what is the lean canvas
✅ how it differs from the business model canvas
✅ what are the key metrics in lean canvas, etc.

We explain why it is called the one-page startup business plan and introduce its structure through the Uber example 🚘 for a better comprehension of its main principles and concepts.

Timestamps:
0:20 - How to verify your business idea using the lean canvas
0:50 - Lean canvas vs. business model canvas
1:29 - Lean canvas order
1:40 - Uber lean canvas
1:50 - Customer segments and early adopters
2:46 - Problems and existing alternatives
3:46 - Revenue streams
4:08 - Solutions
4:35 - Unique value proposition and high-level concept
5:33 - Communication channels
5:49 - Key tracking metrics
6:11 - Cost structure
6:55 - Unfair advantage
7:49 - Constantly update your lean canvas

The combination of a theoretical and hands-on approach to filling in the lean canvas blocks allows you to shape a better understanding of the tool. As a result, you will be ready to implement this startup canvas in your business without any need to attend additional courses.

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Design and video production: Vlad Shagov
Cases: Sergey Korolev, Yevhen Tsvietukhin, Zakhar Yung, Anastasiia Avramenko
Speaker: Anastasiia Avramenko