Elevating Your Luxury Hotel Brand: Marketing Strategies for Success

We will discuss the following points:
1. Leveraging Digital Channels: From Google Hotel Ads to TikTok, we'll explore the latest and most effective digital advertising tactics that luxury hotels are using today.
2. Data-Driven Insights: We’ll discuss how hoteliers are uncovering the true ROI of their marketing efforts by effectively closing the loop between clicks and reservations.
3. Measuring Success: When the true ROI is elusive, how else are today’s high-end properties measuring what matters?
4. Emerging Trends: As the metaverse and AI reshape the landscape, which new technologies are marketers eagerly adopting, and which ones are keeping them up at night?

Moderator: Douglas Logan, President, INOVĀT

Speakers:
Agita Jaber, President, JF SOCIAL
Chad Taylor, Vice President of Marketing, THE RESORT AT PAWS UP
Meaghan Carlson, Vice President of Brand and Marketing, SENSEI