Military Service to Billion Dollar Market Dominance - Veteran-Owned Coffee Empire⚡️

Join us for an inspiring conversation with JT, co-founder of Black Rifle Coffee Company, as he shares the remarkable journey of this veteran-owned coffee brand.

From military service to building a premium coffee brand, Black Rifle Coffee has conquered the market with its authentic approach and entertaining content.

Discover the origins, marketing strategies, and future plans of this coffee giant with a heart for giving back to the community. Learn how they transformed from a small startup to a major player in the coffee industry.

Don't miss this exclusive sit-down with JT and get a taste of the Black Rifle Coffee Company's unconventional approach to marketing that shook the US ⚡️☕️

00:00 Intro and greeting
05:18 Meet JT
23:09 US Air Force
01:06 How the military helped JT's business skills
01:31 How they broke into the coffee business
01:55 Black Rifle Coffee Company branding controversy
02:16 Business planning and strategy
02:24 The origin of the ''Black Rifle Coffee'' name and how it connected to their service rifle
02:43 His business partner's contagious passion for coffee
03:21 Therapeutic aspect of making coffee while deployed
03:48 Transition from military life to starting a business
04:06 Product offering
04:32 Challenge of competing against the coffee giants
05:18 Importance of authenticity and community engagement
05:37 Advice to other brands
06:28 Maintaining quality and excellence as they grow
06:30 Overcoming challenges and scaling up
06:50 supporting veteran nonprofit organisations
07:12 Marketing strategy and entertainment-focused content
07:56 The challenges of building a brand
08:01 Navigating mass-market retail
08:29 JT shares his perspective on the future growth of Black Rifle Coffee Company