Cultural Pride Travelling Through Global Animation

In this Industry Spotlight with Creative First, Munjal Shroff, Co-Founder of Graphiti Multimedia Pvt. Ltd., joined Lohita Sujith, Sr. Director, Copyright & Digital Economy, Motion Picture Association, to discuss his journey in creating groundbreaking children’s content and reviving Indian cultural heritage through animation. Munjal is the visionary behind Krish, Trish and Balti Boy, an animated movie series that has introduced Indian folk art and stories to audiences worldwide. Released in 150 countries via Netflix, the series has revived over 15 art forms, exposing millions of children to India’s diverse cultural tapestry.

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