Everyone Already Hates 2024's Biggest Trend

Off the back of Quiet Luxury, Quiet Outdoors AKA Gorpcore 2 has been coined to describe the trend in 2024 towards minimal and sophisticated outdoor fashion. Including performance brands like Veilance, Goldwin and Salomon as well as luxury brands like Gucci, Prada and Balenciaga also looking to get in on the action. Is this just cringe terminology to sell expensive jackets, or is there anything interesting we can learn?

Take a look at Haven clothing (the jacket in this video is from the Tilak x Haven collab): https://havenshop.com/collections/hav...

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