Facebook Ads Lookalike Audiences Tutorial

Check out our video where we cover how to create Facebook Ads Lookalike Audiences and use them in your campaigns. You can create lookalike audience in Facebook in 2019 after watching our tutorial, and you will know exactly how they work.

A Facebook Lookalike Audience is one popular way to reach new people who are likely to be interested in your business because they're similar to your best existing customers. You can create lookalike audiences that include Customer Lifetime Value (LTV) as well, which will help the Facebook Advertising platform find the most valuable customers that you have not reached yet.

Create a Lookalike Audience:   / 465262276878947  

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To get started, you want to sign-in to your Facebook Ads Manager for your Facebook Business Page. You generally start by creating Custom Audiences based on your website visitors, customer files, app activity, offline activity, page engagement, video engagement, and more. You can basically create lookalike audiences from any custom audience source, so the better the source, the better the lookalike will generally perform in your campaign.

You want to go to the drop-down menu in the top left hand corner, and click on Audiences under Asset Library. From there, you can choose Lookalike Audience and start going through the creation prompts. You can choose your Custom Audience source if you have an existing Custom Audience, or you can create a new audience. The more people that are in your source audience, the better your Lookalike audience will perform. You want to choose a source country based on your custom audience and where you will be targeting. Then, you can choose anywhere between 1% to 10%, and you can create multiple Lookalike audiences as well.

The slider with the Percentage Match from 1%-10% will determine how close your customers match to the initial source audience.