The speaker, Robert Newman, is the founder of Inbound REM and a 35-year marketing veteran. He is highly reviewed in the SEO and marketing fields and has experience with major real estate marketing companies talks about this video, titled "AI Masterclass for Realtors," aims to teach viewers about ranking and getting found in AI, drawing on two years of optimization tests. The core distinction between a search engine and a Large Language Model (LLM) is that while a search engine looks for keywords, an LLM attempts to find the user's intent. LLMs learn what a user's intent is with ever-deeper granularity based on the questions asked, the answers provided by the LLM, and the user's response to those answers.
Where LLMs look is also a differentiator. While search engine optimization (SEO) traditionally focuses on large indexes like Google and Bing, LLMs are also heavily prioritizing sites that volunteer opinions and deep, highly specific answers. Social sites like Instagram, Quora, and Reddit, as well as review platforms like Trip Advisor, are essential because they contain expressed user intent and specific information that answers granular questions. AI optimization efforts yield the most impact in these areas, making Reddit and Active Rain important places to optimize for real estate professionals. The speaker suggests using outreach to get high Domain Authority (DR) sites for high-quality blog posts and focusing on user-intent-based titles rather than traditional SEO keywords. Additionally, reviews in as many places as possible, especially those where location can be verbally added, are crucial for answering granular, location-specific questions related to real estate. The speaker predicts that AI will soon heavily utilize MP4 files and video content for ranking.
The time it takes to rank in AI varies, similar to SEO, with a general estimate of 6 to 12 months for those new to real estate marketing. However, for very small, specific areas, results might be seen in as quickly as 30 to 60 days if the site has a high domain authority and strong online reputation. Currently, the speaker estimates that 30% of all searches have been impacted by AI, a number projected to grow rapidly in the next few years. The video concludes that AI optimization is new and different from SEO, and it's a rapidly accelerating shift in technology that marketers must adopt.
Timestamps
(00:00) - Welcome and Introduction to AI Masterclass for Realtors
(00:24) - What Large Language Models (LLMs) are Looking For
(00:41) - LLMs vs. Search Engines: Intent vs. Keywords
(02:25) - User Intent is King for LLMs
(02:52) - Index Size and LLM Capability (Google, Bing, ChatGPT, Perplexity)
(03:58) - Where AI Models Are Looking (Spiders/Bots)
(05:04) - High Bot Traffic and Interconnected Websites
(06:01) - The Importance of Social Sites for User Intent (Instagram, Quora, Reddit, Trip Advisor)
(07:05) - AI Prioritizes Specific Answers to User Intent
(08:14) - How AI Is Changing Search (Example: Quora and Real Opinions)
(09:06) - Where AI Optimization Efforts Yield the Most Impact
(09:34) - AI Optimization is a Different Exercise than SEO
(09:41) - AI Optimization Tactics: Outreach to High DR Sites
(09:57) - Key Places to Optimize: Reddit, Active Rain
(11:04) - Strategy: Mirroring Digital PR and Press Releases (Brand Mentions and High-Value Links)
(11:21) - Writing for AI: User Intent-Based Titles and the ""Soul of the Piece""
(12:07) - The Importance of Video Content (MP4 files connected to YouTube/Gemini)
(13:17) - The Role of Reviews and Key Review Platforms
(14:15) - Crucial Review Tactic: Editing Responses to Add Verbal Locations
(14:48) - New Relevant Sites for Realtors (Neighborhood.com, Yelp)
(15:15) -The Value of AI-Generated Calls
(15:29) - How Long Does it Take to Rank in AI?
(16:09) - Client Success with AI-Related Calls (30-40% of sales)
(16:49) - Ranking Timeline Benchmarks (30-60 days for niche, 6-12 months for new agents)
(17:15) - Cost of AI Optimization Services
(19:45) - Why Broad Categorical AI Packages Are Not Recommended
(20:06) - Budget for Specific, Low-Search-Volume Keywords
(20:27) - Ongoing Work: Promoting Reddit Threads and Active Rain Posts for Reputation
(20:53) - Brand Mentions as an Authority Signal
22:29) - When to Adopt AI Optimization
23:14) - Current Impact of AI on Search (30% of all searches)
23:28) - Future Projections for AI Impact (40-50% next year, 70% in a couple of years)
23:56) - AI is the Fastest, Largest Technology Shift in History
🚀 Ready to elevate your business? Explore Inbound REM's real estate SEO and AIO services:
• https://inboundrem.com/real-estate-se...
• https://www.gohighlevel.com/?fp_ref=i...
👉 Need personalized advice? Schedule a free consultation with Robert Newman here:
🗓️: https://meetings.hubspot.com/inboundrem
📞: 818-274-9245
📩: [email protected]
#inboundrem #aiinrealestate #aioptimization #googleranking #gohighlevel
Информация по комментариям в разработке