Скачать или смотреть Candid Chat: Virender Sehwag Brand Launch - VS | Jaimin Gupta | Rutika Malaviya | Licensing Corner

#CelebrityLicensing #VirenderSehwag #Retail

Celebrity licensing, which has become extremely lucrative, involves marketing but in a different way. Whether to help position a new product within a market niche or expand notoriety of an existing product, this is a very powerful tool.

We have seen sports celebrities like Virat Kohli, Sachin Tendulkar, Yuvraj Singh, M.S.Dhoni and joining the brand wagon, Cricketer Virender Singh Shewag Launched his brand - VS Brand this March 17th 2020.

The brand was a joint-venture between Virender Sehwag & Jaimin Gupta! So, we spoke to Mr.Jaimin a manufacturer of Stitched Textiles on his outlook on celebrity licensing & launching of VS Brand.

1. More details on the brand - USP product categories etc.
2. 1st store launch at Ahmd on 17th March, was it affected by the pandemic and lockdown?
3. More on Franchise in detail (investment, roi, etc)
4. Retail Experience in times of COVID -
5. Licensing of other product categories open
6. Last one minute takeaway!
———————————————————————————————————————————————————————————————————————————————
Freaky Friday: Difference between celebrity endorsement and celebrity licensing deals:: http://www.licensingcorner.com/celebr...

———————————————————————————————————————————————————————————————————————————————
Click subscribe for more updates:
   / licensingcorner  

Website: http://www.licensingcorner.com

Find your daily dose insights by clicking the below links:
Facebook:   / licensingcorner  
Twitter:   / licensingcorner  
Instagram:   / licensingcorner