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Part 1: Email Marketing vs. CRM for Realtors

Confused about the difference between email marketing and your real estate CRM? In Part 1 of our Email Marketing for Realtors Series, we’re breaking down exactly what sets these essential tools apart, and why you need both to grow your real estate business.

👉 In this episode, you’ll learn:

The key differences between email marketing platforms and CRM systems for real estate agents

How to use email campaigns, newsletters, and automated follow-ups to stay top-of-mind with prospects

The role of a CRM in managing client relationships, tracking leads, and organizing contacts

Actionable strategies to integrate your CRM and email marketing software for better client engagement and more closings

Whether you’re a new agent or an experienced realtor, you’ll discover how to:
✅ Segment your email list with CRM data for targeted campaigns
✅ Personalize your marketing to build trust and loyalty
✅ Streamline your workflow and nurture leads effectively

Don’t miss this foundational episode that will set you up for success in real estate marketing and email automation.

👉 Watch now to learn how combining email marketing and your CRM can transform your real estate business.

💡Real Estate Marketing Resources

FREE Real Estate Marketing Resources: https://braidenmckee.com/real-estate-...

Evergreen Content Marketing Course for Realtors: https://stan.store/braidenmckee/p/the...

Real Estate Hooks & Captions Bundle: https://stan.store/braidenmckee/p/get...

00:00 The Difference Between Email Marketing vs. CRM: What You Need to Know
00:28 Email Marketing for Realtors Series
00:57 Regrets About Email marketing as a new real estate agent
01:22 Difference Between an EMail Service Provider and a CRM
02:49 Different Functions of a CRM and Email Marketing Platform
05:20 How your Email marketing and CRM Software Should Work Together
08:19 Passive Marketing vs. Active Follow-Up for Realtors
12:08 Building Out your Email Marketing Strategy Over Time
13:03 Action Step: Make an Offer to your Email List to Become a Lead
14:06 Taking Small Action Matters MORE Than Doing Everything at once
14:56 Email Marketing is the Highest ROI for your Business
15:35 What's Coming Up in the Email Marketing for Realtors Series
16:12 Share this Podcast Episode