Скачать или смотреть FanDuel TAKEOVER (Marketing Pitch)

In our most recent AMA meeting on November 4th, members were challenged to jump into a “Mini Marketing Plan Sprint”, a fast-paced, 10-15 minute creative exercise where each group had to:

1. Build a catchy and original slogan
2. Define a clear target audience
3. Explain how customers would discover the brand
4. Create a KPI (Key Performance Indicator) and outline exactly how they’d hit it
5. Present their full pitch in front of the room (1-2 minute duration)

This video features one of the standout groups, who jumped in with a bold, yet funny FanDuel market-takeover pitch and delivered it under pressure. Their creativity, strategic thinking, and quick execution truly captured the spirit of the sprint.

If you’re interested in marketing, branding strategy, or seeing how students think on their feet, this is a great example of what AMA does every other week.

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