Скачать или смотреть InkSoft Academy Mastering Series: Module 2: Creating Engaging and Successful Online Stores

Learn how to build high-converting online stores that drive sales, improve customer loyalty, and unlock new B2B opportunities for your print, apparel decoration, or promotional products business. In this InkSoft Academy session, Craig Mertens, Director of Product Education at Inktavo, breaks down proven strategies for designing, pricing, and structuring online stores that actually perform.

This is Module 2 of the Mastering E-Commerce series, focused on store strategy, revenue-sharing models, store types, and user experience best practices. Whether you’re running fundraising programs, team stores, or corporate uniform portals, this session gives you a practical framework you can apply immediately.

In this session, you’ll learn how to:

• Design engaging, mobile-friendly online stores that convert
• Choose the right store type for each customer and use case
• Structure revenue-sharing models that protect margins and scale
• Compare fixed payout vs percentage-based fundraising models
• Build Fundraising Stores, Team & Spirit Stores, Corporate Stores, and Ordering Portals
• Use ordering portals to simplify B2B reorders and lock in accounts
• Optimize store layout, product mix, and pricing strategy
• Increase conversions with better product presentation and checkout flow
• Use tiered incentives and fundraising goals to boost promotion
• Improve repeat purchases with customer portals and one-click reorders

Why this matters:

Online stores are no longer just a convenience—they’re a competitive advantage. Shops that structure stores correctly sell retail instead of wholesale, reduce friction, simplify fulfillment, and keep customers coming back season after season.

Perfect for:

• Screen printing shops
• Embroidery businesses
• DTG and DTF printers
• Promotional products distributors
• Shops running fundraising or spiritwear programs
• Decorators using InkSoft (or evaluating e-commerce platforms)

If you want to create online stores that pay for themselves, scale efficiently, and strengthen customer relationships, this module covers the fundamentals you need to succeed.

Chapters
0:07 Intro and Welcome
0:32 E-Commerce vs Online Stores
1:16 Module 2 Overview: Creating Successful Stores
1:51 Types of Online Stores (Team, Corporate, Fundraising, Portals)
3:54 Revenue Sharing vs Bulk Ordering
5:29 Revenue Sharing Models Explained
11:01 Print on Demand Options (DTF and Embroidery)
12:55 Setting Percentages and Protecting Margins
16:32 Tiered Incentives and Store Promotion
20:04 Best Practices: Mobile-Friendly Stores
22:20 Expanding Offerings with Outsourcing and POD
23:00 Streamlining Product Mix and Top Sellers
25:07 Seasonal, Pop-Up, and QR Promotions
26:48 Customer Portals and Optimizing User Experience
48:48 Recap, Best Practices, and Next Steps

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