Скачать или смотреть How to Use Reddit for Marketing THE RIGHT WAY

As Reddit is influencing organic search and AI (ChatGPT) answers, doing Reddit marketing RIGHT is the only answer!

Reddit is a research tool first. Before you post, use Reddit to understand your audience's "real human problems," questions, and "pain points." This is the foundation for creating "Reddit-driven content."

Never self-promote. The fastest way to fail on Reddit is to be "inauthentic" or "aggressive" with marketing. Redditors "hate" direct promotion. Instead, be "authentically useful" and "genuinely interesting."

Focus on discussion, not links. Your goal should be to spark a conversation. Post interesting hooks, ask questions, and engage from the perspective of a fellow user who found something valuable to share.

Standard content won't work. Blog posts and listicles that perform well on other social media platforms (like Instagram or Twitter) will likely fail on Reddit. Content for Reddit needs to be unique, data-driven, and offer a fresh angle.

Reddit builds authority. When done right, Reddit marketing can lead to high-quality backlinks, brand authority, and even recognition from AI search tools (like Google's AI Overviews), which often use Reddit as a source.

It's a powerful tool for PR. Journalists actively browse specific subreddits for story ideas. Posting unique, data-driven content is an effective organic strategy to get your brand and its assets in front of them.

⏱ Timestamped Video Outline

00:00 - Introduction & Title: Reddit Marketing: How to do it RIGHT

00:23 - Understanding Your Audience: Use Reddit to understand what people need and what problems they are trying to solve.

01:10 - A Tool for SEO & Content Ideas: Use Reddit as a research tool to find "real human problems" and create "Reddit-driven content" that answers those questions.

02:05 - Why Reddit Matters for Rankings: Google's algorithm uses Reddit's database to understand user-generated content, and Reddit itself ranks very well in search results.

03:00 - The Golden Rule: NO Self-Promotion: Ann Smarty explains that viral marketing on Reddit is not promotion. Never self-promote or just drop links.

03:30 - Be "Authentically Useful": The key is to be authentic and share genuinely great, unique content, not just everything from your site.

04:00 - How to Start: Just Read: April Williamsen advises going to relevant subreddits and simply reading. Content stays for years, so you can do deep historical research.

04:55 - Finding Pain Points: Sort subreddits by "popular" (week, month, year) to see what people are talking about and identify their key problems.

05:25 - Provide a Real Solution: Create a helpful, powerful solution for those pain points. This is a more organic and impactful way to build your brand.

06:50 - The Long-Term Benefit: Links & Authority: Providing real solutions builds brand reputation, which can turn into high-quality links and establish brand authority.

07:15 - Reddit & AI Answers: AI search tools (like Google's AI Overviews) love Reddit and use it constantly.

08:45 - Be a Genuine User: You cannot market on a platform you don't actually use. You must be a genuine user to understand the culture.

10:45 - What Fails on Reddit: Standard listicles and blog posts that work on other platforms will not do well on Reddit.

12:00 - Use Reddit for Brainstorming, Not Just Promotion: Don't just "promote" existing articles. Use Reddit during the brainstorming phase to ensure your content is unique and valuable to that community.

13:50 - How to Post Successfully: April explains her process: find a unique, powerful idea, pull an interesting snippet as a hook (not the title), and post it to spark a genuine discussion.

15:40 - Create a Subreddit "Blacklist" & "Favorites" List: Track which subreddits are effective and which ones to avoid (e.g., those that don't allow links or where content doesn't perform well).

16:30 - Reaching Journalists Organically: Journalists use Reddit for story ideas. Posting unique, data-driven content is a key way to earn media coverage and links.