In this groundbreaking episode of the Chiro Hustle Podcast, host James Chester welcomes a unique and powerful voice to the mic: Dr. Ruth Mannschreck, a dentist turned business strategist and founder of Shoreline Strategies. With over 30 years of clinical experience, Dr. Ruth has translated personal adversity into practical solutions for practitioners. This conversation explores working fewer hours without sacrificing growth, designing a business that supports your lifestyle, and planning an exit strategy that protects your legacy.
https://chirohustle.com/working-fewer...
HIGHLIGHTS
● Why reducing your clinical hours doesn’t mean shrinking your practice, and how Dr. Ruth increased revenue while working less.
● The one decision that transformed her life and business: from five days a week to two and a half.
● Powerful insights into systematizing your practice starting with the patient journey.
● What most coaches get wrong (and why experience matters more than theory).
● A behind-the-scenes look at what makes a practice sellable (hint: it’s not just revenue).
● Why "fail faster" might be the best advice for young chiropractors stepping into business.
● The uncanny parallels between dentistry and chiropractic when it comes to care, culture, and patient communication.
ABOUT DR. RUTH MANNSCHRECK, DDS
Dr. Ruth Mannschreck, dentist, business strategist, and founder of Shoreline Strategies LLC, has over 30 years of experience in private practice. After a life-altering experience with her daughter’s NICU stay, she reimagined her business, reducing her hours while boosting revenue.
This shift inspired her to develop a streamlined business model centered on efficient systems, high-performing teams, and a thriving company culture. Now, through her transformative programs Business Lifestyle By Design and Prep It To Sell, Dr. Ruth helps entrepreneurs build scalable businesses and unlock their full potential, ensuring they sell for maximum value when the time is right.
DIVING INTO EFFICIENCY, EXIT, AND EMPOWERMENT
Creating Freedom Through Systems
Dr. Ruth didn’t just cut her clinical hours, she engineered her practice to thrive without her constant presence. By analyzing the entire patient journey and building structure around each step, her team gained more autonomy and her business gained more momentum. The key? Clear systems that empower rather than restrict.
Emotional Drain vs. Strategic Design
In one of the most candid segments of the episode, Dr. Ruth opens up about the emotional toll that full-time clinical work can take. For her, scaling back wasn't about burnout, it was about building a practice that supported both her family and her future. Her advice to docs? Design your practice before it designs you.
Exit Strategy Wisdom You Didn’t Know You Needed
Most doctors wait too long to think about selling. Dr. Ruth urges you to start early. She shares the overlooked markers of practice risk, how to make your practice turnkey for a buyer, and why high revenue isn’t everything. It's about fit, culture, and clarity. And yes, your intellectual property has value, if you know how to frame it.
When Dentistry Meets Chiropractic
Surprisingly aligned in their philosophies, both dentists and chiropractors face the challenge of invisible decay. Whether it’s spinal or oral, degeneration doesn’t always scream out until it’s too late. Dr. Ruth and James draw surprising comparisons that will shift how you communicate maintenance care to your patients.
CLOSING THOUGHT OR QUOTE
"You only take care of the teeth you want to keep, same goes for your spine and your business."
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