Ep. #17 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

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In episode #17 of the Data Center Go-to-Market Podcast, you’ll learn data center lead generation strategies that work in today's digital-first business environment. Joshua Feinberg shares best practices for modernizing your approach, providing value throughout the buyer's journey, overcoming sales stigma, collaborating across teams, accelerating deals, focusing your efforts, and measuring performance. Discover actionable tactics to generate more qualified leads and grow your data center business.

#datacentergtm #dcsmi #datacenters #leadgeneration #salesandmarketing #b2bmarketing #digitalmarketing #contentmarketing #buyerjourney

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:13 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
3:47 Introducing Data Center Lead Generation 101
6:52 Agenda (Data Center Lead Generation 101)
8:38 Modernize Your Lead Generation Strategy
17:00 Provide the Right Kinds of Incentives
23:27 Overcome the Sales Stigma and Escape from the Vendor Box
24:56 Collaborate on Game-Changing Lead-Generation Campaigns
30:26 Accelerate the Sales Cycle
31:37 Focus Your Attention on the Most Impactful Lead-Generation
33:06 Measure What’s Still Measurable and Iterate
34:47 Recap of Data Center Lead Generation 101
35:16 Q&A on Data Center Lead Generation 101