Скачать или смотреть Data Mining -- Excavating for Information

Data mining, the automatic or semi-automatic analysis of large quantities of data to extract previously unknown interesting patterns such as groups of data records, is a powerful tool in fundraising. This session will focus on implementing data mining and using the results. Two organizations, the University of Puget Sound and M.D. Anderson Cancer Center, will describe their use of data mining to identify prospects for specific fund raising initiatives. The University of Puget Sound developed an alumni attachment score to gauge which constituents are most closely connected to the University in an effort to identify the next tier of alumni with whom engagement efforts should be focused. Additionally, a planned giving ranking score is used to identify potential planned giving donors. M.D. Anderson Cancer Center launched the Moon Shot Program in 2012 with the goal of translating scientific discoveries into better patient care -- faster -- by using innovative technology, setting ambitious goals and transforming our approach to end cancer once and for all. The Center mined existing data to align prospects to the appropriate areas for funding of the Moon Shot Program.

Jill Steward
Senior Product Manager, Abila

Jill Steward is the Senior Product Manager with Abila responsible for the strategic direction of the enterprise level fund raising product Millennium. For over fifteen years, Jill has worked with Millennium software in report writing, training, implementation, product direction and as the customer ombudsman.

Nancy Penner
Manager, Systems Analyst Services, MD Anderson Cancer Center

Nancy is Manager, Systems Analyst Services, The University of Texas MD Anderson Cancer Center. Nancy has been responsible for the management of the Millennium fund-raising software, data integrations, reporting and analytics for MD Anderson?s Development Office since 2001. The office is a major-gift oriented office that raises $200 million annually and growing. Under Nancy?s direction the systems solutions for the Development Office have expanded beyond the core Millennium application to include the use of Oversight?s continuous controls monitoring system for improved data integration and data quality.

Sean Vincent
Director of University Relations Information Services, University of Puget Sound

Sean Vincent has served as the Director of University Relations Information Services at the University of Puget Sound in Tacoma, WA for the past thirteen years. Sean's prior roles at Puget Sound included Director of Annual Giving and Major Gifts Officer.