Acquisition Report in GA4 | How to Use & Get Insights in Google Analytics 4

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The acquisition report is an extremely useful report in Google Analytics 4 as it can tell you where your traffic is coming from. This means you can prioritize the sources that get the most traffic and most revenue. In this non-techy beginner tutorial, I’ll first explain how to read this report, and then I’ll share how to get 5 insights from it.

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📝 TABLE OF CONTENTS

(00:00) What to expect
(00:27) Acquisition Overview
(02:00) First-user vs Session Explanation
(03:25) Traffic Acquisition Report
(08:31) Bring the report to Explorations
(09:18) Insight #1
(10:33) Insight #2
(12:39) How to learn faster
(12:50) Insight #3
(14:00) Insight #4
(14:59) Insight #5
(16:20) Top 6 useful reports in GA4