Скачать или смотреть Amazon s New Rules for Ad Credit

As of January 2026, Amazon has refined its advertising attribution methodology to more accurately measure the impact of view-based campaigns. This update introduces shopping-signal enhanced attribution, which prioritises brand discovery moments and utilizes shorter tracking windows for Sponsored Brands, Sponsored Display, and Amazon DSP. To ensure transparency, Amazon now provides dual reporting, allowing advertisers to compare these precise new figures against legacy "all views" metrics. This shift reflects a broader industry movement toward conservative measurement, ensuring that return on investment is calculated based on genuine influence rather than incidental exposure. The changes affect various global markets, requiring brands to recalibrate their performance benchmarks and automated bidding strategies.

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