Скачать или смотреть White Globe's Mission-Critical Localization for Tata Advanced Systems

Introduction

In the competitive and precision-driven world of Aerospace and defence, communication that resonates with a global audience is not just an advantage; it's a necessity. Tata Advanced Systems Limited (TASL), a trailblazer in the Indian private sector aerospace industry, faced a unique challenge as it embarked on a historic collaboration with Airbus Defence and Space S.A., Spain. This partnership was set to kickstart manufacturing C-295 military transport aircraft in Vadodara, Gujarat—an initiative marked by laying the foundation stone by the Prime Minister of India. The event was not only a significant milestone for TASL but also a moment of national pride, requiring a presentation that matched the grandeur of the occasion.

The Challenge

With the clock ticking down to the high-profile ceremony, TASL's senior management issued an urgent request to White Globe: Create an impactful video highlighting TASL's capabilities in aerospace and defence to be showcased at the event. The challenge was daunting—not only due to the tight four-day deadline but also because of the sensitive nature of the content, which demanded the highest levels of confidentiality and security compliance.

White Globe's Strategic Response

Recognising the critical nature of the task, White Globe mobilised a special task force comprising Creative Directors, Motion Graphic/Video Editors, Graphic Designers, Sound Engineers, and post-production specialists. This team was adept at producing high-quality visual content and trained to handle sensitive information, adhering strictly to ISO 27001: 2013 and ISO 17000: 2015 standards.

• Project Initiation: Immediately after receiving the brief, the team navigated the project timeline, dividing the work into pre-production, production, and post-production phases. Given the project's sensitivity, all communications and files were encrypted, and access was restricted to the project team.

• Content Development: The team worked closely with TASL to gather input and insights into the key messages that must be conveyed. This involved detailing TASL's capabilities in designing, testing, and manufacturing defence systems that meet global standards. The content also needed to emphasise the collaborative efforts with Airbus and highlight the future impacts of the C-295 aircraft on Indian defence capabilities.

• Visual and Audio Elements: The video incorporated cutting-edge motion graphics and a compelling narrative structure to resonate with an audience that included some of the highest government and industry leaders echelons. Drone footage of the facility, 3D aircraft animations, and manufacturing process snippets were seamlessly blended to create an informative and visually captivating narrative.

• Rigorous Reviews and Revisions: The video underwent multiple reviews throughout the production process to ensure that every element aligned perfectly with TASL's vision and met the stringent security protocols. Feedback was rapidly integrated to refine the video to perfection.

• Delivery: With a round-the-clock effort, the final video was delivered on the morning of the fourth day, ready for its debut at the ceremony.

Impact and Results

The video was a resounding success. Played in the background during the Prime Minister's address, it enhanced the event's gravity and effectively communicated TASL's pivotal role in advancing India's aerospace and defence capabilities. The video's impact extended beyond the event, as it was later shared by the Prime Minister on his social media platforms, garnering millions of views and widespread acclaim.

Continued Partnership

The successful execution of this project solidified White Globe's reputation as a reliable and adept partner for TASL. White Globe supports TASL across various functions, including Sales and Marketing, Product Development, Regulatory Affairs and Compliance, Operations and Manufacturing, and Legal. The services provided include translation, localisation, interpretation, and multimedia content creation across multiple languages, helping TASL engage effectively with international stakeholders and markets.

Conclusion

White Globe's swift response, stringent security measures, and creative insight were pivotal in successfully delivering a project that met TASL's immediate needs and set a benchmark in high-stakes, mission-critical communication. This case study exemplifies how precise, secure, and culturally tailored communication solutions can elevate the global presence of leaders in the aerospace and defence industry.