Скачать или смотреть Promotion | Unit-3 | Pharma Marketing Management

Promotion | Unit-3 | Pharmacy Marketing Management | B Pharma 8th Semester

Time Stamp:
00:30 Introduction to Promotion
04:08 Promotion Methods in Pharmaceutical Marketing
10:57 Promotional Mix in Pharma Marketing
14:43 Promotional Budget in Marketing
17:39 Overview of personal Selling
23:33 Advertising in Pharma Marketing
29:55 Sampling, Retailing & Medical Exhibition
37:27 Online Promotional Techniques for OTC Products


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Covered Topics:
Pharmaceutical market:
Quantitative and qualitative aspects; size and composition of the market; demographic descriptions and socio-psychological characteristics of the consumer; market segmentation& targeting. Consumer profile; Motivation and prescribing habits of the physician; patients' choice of physician and retail pharmacist. Analyzing the Market; Role of market research

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