VIT School of Design (V-SIGN)

“What Architecture is to Civil Engineering, Industrial Design is to all other Engineering”, Dr. S. Saleem Ahmed, Dean, VIT School of Design (V-SIGN)

VIT School of Design (V-SIGN) aims to create a new breed of problem solvers in the domain of industrial design. It offers one of the best facilities for design research, consultancy, training and growth. Over 100 years of combined industry experience of the faculty members from reputed institutes and companies in India and abroad add value to the design programs. The Design programmes, offered by the School, encourage contemporary design thinking and give a wider perspective to the thoughts and ideas of tomorrow. The Multimedia and Animation programme deals with a blend of art, design, media and animation. Projects include traditional art and design work, 2D & 3D Digital Animation, film making with advanced visual effects, and architectural visualization, thus culminating in the production of short animated works. The Visual Communication Programme prepares students for creative positions in various industries like News and Media, Advertising, Film production, Websites, Radio Stations, Education, and IT. Students are trained in Graphic Designing, Art Direction, Desktop Publishing, Digital Photography, Web Designing, Instructional Designing, Film Direction, Cartoon Creation, Content Writing etc.

Students are later hired in various industries like Digital design, Advertising, Film and Media, Education OTT platforms in capacities such as Graphic and Web Designer, Concept and Storyboard Artist, 2D & 3D Animator, 3D Modeller, VFX Artist, Game Developer, Game Tester, Rigging Artist, Video Editor, Cinematographer, Online Editor, Web Designer, UI Designer, VR /AR content creator. Apart from being designers, graduates can even choose from a broader selection of jobs such as that of a Journalist, Reviewer, RJ, VJ, Storyteller, News Editor, Print Media Editor, Broadcaster, Film Director, Script Writer, Cinematographer, Freelance Artist etc. Some of the alumni are successful entrepreneurs and professionals in leading production houses.

The multi-cultural environment at VIT helps students to learn about different cultures. Also, constant interaction with students from various disciplines like Engineering, Arts, Sciences and Management, gives the students new perspective to ideas that can be inculcated in their designs. Faculty members from various foreign design schools visit VIT and conduct classes for the students. This gives the students a global perspective on the current trends and prospective future of industrial designing. The School offers following programmes:

UG:
• B. Des. Industrial Design
• B. Sc. Visual Communication
• B. Sc. Multimedia and Animation

PG:
• M. Des. Industrial Design

The Fully Flexible Credit System (FFCS) at VIT enables students to enrol for inter-disciplinary courses that helps add value to their knowledge and skills. The Project Component in the curriculum provides the students an opportunity to give shape to their ideas. Feedback from peers and faculty members help them to develop the models further. The Students are made to undergo 2 internships: One, at a place of their choice (1 Month) and the other, arranged by the School (6 Months). This gives the students the exposure to understand how the industry works and what the real challenges in designing are. Some of the students get placed in the companies at the end of their internships.

The clubs and chapters at VIT facilitate a platform for students to showcase and improve their extra-curricular as well as technical skills. These activities also add value to the students’ profile. The Industrial Designers Society of America (IDSA), a membership-based not-for-profit organization that promotes the practice and education of industrial design, has a chapter in VIT. This is the only chapter of IDSA in India. Various Events like MAGIX, Design-o-thons, Hackathons, Seminars and Workshops organised by the School provides the students an opportunity to interact with Industry Experts, witness different ideas and learn multiple ways to solve problems.

V-SIGN has state-of-the-art facilities for teaching, training, model-making, prototyping, and experimenting. PROTICS Studio, 3D-iD Studio, iD-Innovation Lab, Smart PD Lab, Ergonomics Lab, Multimedia Lab, Green Matte Studio, Edit Suite, Art Workshop and Immersive Lab (VR-AR) use some of the latest technology and tools like Cintiq for Digital Sketching. This helps in training designers with competencies in creating products for the Smart World.

For more details: https://vit.ac.in/schools/vsign

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