Скачать или смотреть Post or Perish? Lawyers on Social Media with Steven DeBonis and Jake Mitchell | Injury Pros Podcast

In this episode of The Injury Pros Podcast, host Steven DeBonis of Cordisco & Saile welcomes Jake Mitchell, a legal social media strategist, to dive deep into how lawyers (especially personal injury attorneys) can build genuine visibility and engagement online.

Whether you're struggling to figure out what to post, overwhelmed by LinkedIn etiquette, or unsure whether TikTok is worth your time, Jake breaks it all down. They tackle everything from how to authentically go viral, what platforms make the most sense for law firms, and why consistency and vulnerability often beat polish and perfection.

Jake also shares:

The right and wrong ways to use AI tools like ChatGPT for content creation
How to avoid looking like a “corporate robot” on LinkedIn
Mistakes lawyers make that tank their online presence (hello, stock photo syndrome)
How to manage trolls and critics while keeping your brand strong
The real ROI of social media: engagement vs. conversions
A blueprint for lawyers just getting started in the digital space

If you're serious about building a referral pipeline, attracting the right audience, and sharing your message with confidence, this is a must-watch.

Learn more at https://injurypros.com
Follow Steven here:   / steven-debonis-esq-personal-injury-attorney  
Follow Jake here:   / jakemitchellsmm  
or here: https://www.instagram.com/jakemitchel...

Timestamps:

00:00:00 – Introduction: Visibility for Lawyers in a Digital World
00:00:39 – Can Lawyers Really “Go Viral”?
00:00:54 – What Not to Do if You Want Quality Engagement
00:01:09 – The Importance of Just Getting Started Online
00:01:55 – The Lawyer Mindset vs. Social Media Fear
00:02:33 – Which Platforms Should Lawyers Use?
00:03:46 – How Many Clients Do You Really Need from Social Media?
00:03:59 – What to Post if You Think You’re Not Interesting
00:05:08 – Worst Posts: Stock Photos and Inactivity
00:05:42 – Red Flags to Avoid on LinkedIn
00:06:29 – What Counts as Good Engagement on LinkedIn?
00:07:58 – Posts That Get Results vs. Posts That Just Go Viral
00:08:30 – Best Times to Post for Maximum Engagement
00:09:48 – Using AI Like ChatGPT to Write Content—Helpful or Hurtful?
00:11:00 – A Blueprint for Lawyers New to Social Media
00:13:17 – Generic AI Comments: A Reputation Killer
00:14:24 – The Power of Consistency in Building a Presence
00:15:28 – Should You Follow Trends or Stick to Legal Topics?
00:16:17 – How to Capture Attention in the First 5 Seconds
00:17:45 – Balancing Humor and Professionalism Online
00:20:15 – The Risk of Going Off the Rails for Engagement
00:21:34 – When to Pivot Your Strategy and How to Evaluate Performance
00:22:44 – Hashtags, Timing & Expectations for Results
00:23:28 – Pareto Principle: 20% of Posts Bring 80% of Results
00:25:08 – Biggest Mistakes: Reposting Without Adapting Content
00:26:48 – Trolls: How to Handle the Haters
00:28:32 – Jake’s Background and Why He Chose This Work
00:30:11 – How Jake Stays Current and Develops Strategy
00:31:58 – How Fast Should You Jump on Trends?
00:32:30 – Is Jake a Ghostwriter? How the Process Works
00:33:04 – Best & Worst Platforms for Lawyers
00:34:00 – Should Lawyers Use X/Twitter or Snapchat?
00:34:42 – In-House Social Media Help vs. Fractional Help
00:36:22 – How Much Time Should Firms Commit to Social Media?
00:37:37 – Why Hire Jake Over Someone Else?
00:38:44 – Final Challenge: The Craziest Case Post
00:39:01 – Wrap-up and Where to Find More Episodes