What is Product-Led Growth Anyway? (Wes Bush, ProductLed)

With customer acquisition costs creeping up higher and higher, a new go-to-market strategy has emerged: product-led growth. In this episode, Matt sits down with Wes Bush – the guy who wrote the book on the subject. Together, Matt and Wes talk about the three things that have contributed to the popularity of product-led growth, examples of SaaS companies that have successfully implemented product-led growth tactics, and why you should think about adding a free trial to your current model. Want to hear Wes's advice for creating an onboarding experience that helps boost conversion? Listen to the full episode.


Subscribe: https://goo.gl/2pRvjN

___
Stay connected with Drift:
Blog: https://blog.drift.com/#subscribe

Twitter:   / drift  
Instagram:   / heydrift  
Facebook:   / heydrift  
LinkedIn:   / drift-conversational-marketing