Скачать или смотреть The Most Overlooked Part of Running a Soap-Making Business

If you think soap-making is just about creating beautiful bars, think again. One of the biggest things people underestimate is marketing and selling your soap. Making the soap—the fun part with fragrances, colors, and designs—is only about 10% of the process. The rest is website design, online sales, craft fairs, and promotion.

For us, Shopify has been a game-changer, giving full control over our small business. But even with the perfect platform, there’s still pressure and nerves when putting your work in front of people. Live presentations or soap-making events can be nerve-wracking—you can’t hide mistakes, and everyone sees how things go.

Despite the challenges, running a soap business is rewarding. With the right balance, patience, and investment, you can scale successfully—and yes, sometimes failure isn’t an option. Whether it’s live events, online sales, or hands-on craft fairs, marketing your soap is the part most people don’t see but is essential for success.