Скачать или смотреть How Louise Dior Quenum Is Redefining Luxury Fashion in Africa | TEF Alumni Spotlight

Louise Dior Quenum, TEF Alumni 2017, is reshaping the meaning of world‑class craftsmanship in Africa. As the founder of QUEEN’UM, a luxury leather goods brand based in Dakar, she is leading a new wave of “Made in Africa” excellence—modern, meticulous, and internationally celebrated.
Driven by her lifelong passion for fashion and footwear, Louise set out to elevate African artisanal mastery to global luxury standards.

Today, QUEEN’UM collaborates with Senegalese artisans to promote, modernise, and valorise traditional leatherwork, transforming cultural heritage into contemporary high‑end design.

Her impressive command of digital tools has enabled her to scale QUEEN’UM far beyond Dakar, building a thriving international client base through social media and e‑commerce. This digital excellence earned her recognition as a Digital Entrepreneurship Icon by the Institut Français du Sénégal.

Louise Dior Quenum continues to inspire a new generation of African creatives—proving that with vision, craftsmanship, and digital innovation, African brands can stand proudly on the global stage.

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