Corporate vs. Business Strategy Explained

In today's competitive business world, understanding the distinction between corporate strategy and business strategy is crucial for companies to thrive. In this video, we break down these two essential layers of strategic planning using Meta (formerly Facebook) as a key example.
We explore how Meta’s corporate strategy focuses on portfolio management and big-picture decisions, like its shift towards virtual reality and artificial intelligence. Tools like the BCG Matrix help guide these decisions. On the other hand, business strategy zooms in on how individual units like Instagram and WhatsApp compete in their respective markets through business models, go-to-market strategies, and competitive positioning.
Learn how Meta’s overall direction (corporate strategy) and the strategies of its business units (business strategy) must work together to drive long-term success. Whether you're navigating your own business strategy or leading a diverse enterprise, this video will help you understand how to align both for sustainable growth.
Don’t miss this in-depth look at the strategic layers that shape today's leading companies!

If you would like to explore the topic of Strategy creation in more details, we would like to suggest you to check out our course published at Udemy – here’s the link:
https://www.udemy.com/course/coaching...

Keywords: Corporate strategy; Business strategy; Meta strategy; BCG Matrix; Business models; Go-to-market strategy; Portfolio management; Meta Platforms; Facebook strategy; Instagram business model; Strategic planning; Competitive positioning; Corporate vs business strategy; Virtual reality strategy; AI strategy Meta; Diversification strategy; Business strategy examples; Mark Zuckerberg strategy; Social media strategy; Business unit strategy;

Contents of this video:
0:00 Intro
0:39 Corporate Strategy: The Big Picture
2:59 Business Strategy: Competing in the Market
4:41 The Relationship Between Corporate and Business Strategy
5:17 Why These Strategies Matter