Trend Ep 39 Noor Ahmad Hamid CEO PATA Pacific Asia Travel Association on travel trends 2024

Join us for an insightful discussion on the latest trends in tourism across the Asia Pacific with Noor Ahmad Hamid, CEO of PATA (Pacific Asia Travel Association). As the only trendsetting guest invited back for a second time, for Trends Season 3, Noor shares his expert perspective on the evolving landscape of travel and tourism in the region.

Noor delves into the value of PATA membership, emphasizing the opportunities it offers to connect with a global network that spans over 90 destinations and includes every segment of the tourism industry. He highlights the importance of staying informed on the latest trends, accessing critical data, and contributing to sustainable development through coordinated advocacy.

This year’s PATA Travel Mart, set to take place in Bangkok from August 27-29, marks a significant shift as PATA takes the reins to host the event. Noor explains how this change allows for greater flexibility and a focus on quality over quantity, with exhibitors from 43 countries and 200 handpicked buyers.

Discover how PATA is uniquely positioned at the hub of the Asia-Pacific tourism industry, facilitating access to the region’s growing outbound markets. Noor also discusses emerging trends, including the push for sustainability and the digital transformation of travel, such as the advent of digital passports.

PATA’s mid-year 2024 report projects a return to pre-pandemic tourism levels by 2025, but Noor urges a focus on responsible tourism to avoid overtourism and ensure long-term sustainability.

Looking ahead, Noor shares his vision for PATA’s growth over the next five years, emphasizing the importance of expanding membership, supporting the MICE sector, and leveraging new market opportunities in the U.S. and Europe.

Tune in to hear Noor’s insights on the challenges facing the industry, including geopolitical instability, a shortage of trained professionals, and the need for destination capacity building. Learn how PATA is driving sustainability and responsible tourism as the industry moves toward recovery and growth.

Read the written article in TravelDailyNews AsiaPacific at www.traveldailynews.asia

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