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Customer Retention And Expansion Strategies To Grow Your Business

Four Must-Win Conversations To Keep And Grow Your Customers
Customer Success has exploded as a new and exciting discipline over the past several years, and the wave of attention continues to grow.

Analysts estimate that existing customers represent 70-80% of company revenue and profits.

Yet, very little purposeful effort has been aimed at customer expansion as a growth engine. Most companies simply don't see the need to differentiate their sales and marketing messaging for key customer expansion opportunities, like:

Renewing your customers
Communicating price increases
Convincing your customers to expand
Regaining trust after a service failure

Backed by an unprecedented depth of research to decipher what motivates your existing customers to buy, this book reveals rigorously tested and proven messaging frameworks that will fundamentally change how your organization approaches sales and marketing conversations.

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