Скачать или смотреть Example Advertising Campaign Pitch

I created this video as an example for a class where their task was to design a complete advertising campaign for their own product. It walks through the thinking behind a high-end men’s cologne campaign, showing how every element of an advertisement is deliberate and strategic.

The presentation models how to define a target audience, identify their aspirations, and then build an image that transfers ideas of wealth, power, and exclusivity onto the product. It explains how clothing, posture, setting, typography, language choice, and even background details like cars and architecture operate as codes and signifiers. Each slide unpacks how these visual and linguistic choices appeal to emotion, credibility, and logic, and how repetition and positioning ensure the product is remembered.

The purpose is not just to showcase a finished advert, but to reveal the machinery behind it. It demonstrates how advertising borrows the techniques of propaganda—using symbols, transference, and emotional appeal—to shape desire and behaviour. By the end, the video shows that an effective campaign is not accidental: it is a carefully constructed act of persuasion, and one that you can now replicate with your own product.