Скачать или смотреть K4–Advanced Stakeholder Management and the Strategic Application of Customer Relationship Management

Welcome to this interactive video for Marketing Manager Level 6 students on advanced stakeholder management and CRM. This session supports K4: using strong internal and external relationships — plus CRM — to unblock work, gain buy-in, and deliver marketing plans successfully.

In this video, you’ll learn:
How to map and prioritise stakeholders (power, interest, influence, risk)
How to gain senior buy-in and manage conflicting priorities
How to align Sales, Product, Finance, Ops, and Customer Success around the plan
How to use CRM strategically (segmentation, pipeline visibility, lifecycle comms, retention)
How to manage external stakeholders (agencies, partners, suppliers) with clear governance
How to keep delivery on track: comms cadence, approvals, escalation paths, and reporting

Interactive features:
✅ stakeholder strategy prompts | ✅ CRM use-case scenarios | ✅ “handle the objection” mini tasks | ✅ pause-and-apply exercises

Keywords (SEO):
Marketing Manager Level 6, K4 stakeholder management, advanced stakeholder mapping, CRM strategy, customer relationship management, cross functional collaboration, marketing plan delivery, senior stakeholder buy-in, agency management, lifecycle marketing, retention strategy, apprenticeship marketing manager UK, interactive marketing training

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