[Full Video] How K-pop Mesmerized the World

K-pop is a worldwide phenomenon, with South Korea being the only post-colonial country to emerge as a mainstay of the global cultural industry. Korean is now the third most downloaded music language in the world, after English and Spanish. This session aims to better understand the power of K-pop and look into its future, and will cover the following topics

1) What factors have made K-pop an internationally competitive industry and is it sustainable in the future?
2) What social media marketing know-how has made K-pop successful in the global market and what are the implications for other industries?
3) What are the gender issues of K-POP, which is dominated by female consumers?
4) How have institutional factors such as government support and cultural climate influenced the success of K-POP and what are the future challenges?

This session will feature scholars who have published academic papers in special issues of Asia Pacific Business Review, one of Asia's top three international business journals. #kpop #culture #koreapop

00:00 Introduction
03:32 Ingyu Oh: Brief explanation of K-pop
05:29 Pascal Brassier: What are the secrets of K-pop's successful social media marketing on the global stage?
13:18 Ingyu Oh: What are the gender issues facing K-pop, which mainly targets female consumers?
17:22 Ingyu Oh: What are the lessons for other B2C companies to be learned from K-pop fan community?
18:46 Pascal Brassier: What are the lessons for other B2C companies to be learned from K-pop fan community?
21:00 Explanation of the Success Factors model

23:59 Hyejin Seo: Korea's outstanding producers
28:05 Hyejin Seo: New trends in K-pop
30:17 Hyejin Seo: What is the role of producers in the music and entertainment industry?
32:09 Ingyu Oh: Has the government’s support policy played a crucial role in the growth of K-pop?
34:33 Institutional Factors Between USA, Japan, and Korea
37:13 Ingyu Oh: Contractual issues in Korea's cultural sector
40:01 Hyejin Seo: Contractual issues in Korea's cultural sector
42:12 Q&A
46:20 Closing remarks

Copyright ⓒ Maeil Business Newspaper. All rights reserved. Unauthorized reproduction, redistribution, and use (including for AI learning) are prohibited.