Скачать или смотреть Scaling Multi-Location Hospitality Brands with Kevin Planovsky of Croud

In this episode of Digital Hospitality, host Shawn Walchef sits down with Kevin Planovsky, Principal and Head of Growth at Croud, a global tech-enabled agency helping some of the biggest brands in the restaurant, retail, and e-commerce space. Kevin shares his vision for building one of the top 10 U.S. agencies over the next decade and explains how Croud’s global network model enables agility, scale, and efficiency without sacrificing creativity. From multi-location restaurant marketing to enterprise-level brand performance, Kevin breaks down how they diagnose growth opportunities, leverage first-party data, and blend brand storytelling with performance marketing.

The conversation also explores the evolving agency landscape, the role of AI in shaping the future of marketing, and the critical connection between technology and hospitality. Kevin discusses his investment in Relish, a creator-led commerce platform, and why authentic local influencer activation is essential for modern brands. Packed with insights on leadership, scaling operations, and making a splash on every screen, this episode is a must-listen for restaurant owners, marketers, and entrepreneurs navigating digital transformation.

Chapters
00:00 – Welcome and Introduction
04:21 – Inside the Croud Agency Model
05:45 – Multi-Location Restaurant Expertise
08:59 – Driving Sales vs. Just Traffic
10:32 – Investing in Relish and the Creator Economy
14:05 – AI’s Role in Agency Growth
17:49 – Work-Life Priority and Focus
20:58 – Favorite Apps, Tools, and Platforms
21:42 – How to Connect with Kevin

Episode Links:

Kevin Planovsky LinkedIn:   / kplanovsky  
Michael Diego LinkedIn:   / michaeladiego  
Croud LinkedIn:   / croud  
Croud Online: https://croud.com/en-us/about/our-loc...
Croud Facebook:   / croudmarketing  
Croud X: https://x.com/CroudMarketing
Croud Instagram:   / croudmarketing  
Croud YouTube:    / @croudmarketing