Building Jam: How Campsite Built a Design-Led Company w/ CEO Brian Lovin | Ep.22

It’s a design episode! With Campsite! This week on Building Jam, Brian Lovin, CEO at Campsite, and Chad Pugh, Jam designer, join us to talk about what it means to build a design-led company — the path from designer to founder, designer personas, and the internal processes that make it possible to build beautiful software.

We discuss:
0:00 Introduction
0:28 Brian explains the differences b/w Designer and designer
4:40 How Brian came to terms w/ his designer persona: what do you get excited about?
7:24 How do you go from an idea in Figma, to building a technical product & company?
12:04 The intention behind Campsite design + the companies leading software design trends
14:10 Dani asks Brian what he thinks about an early Jam feature - should we bring it back?
18:34 Irtefa makes the case for feature add-ons to keep it simple, Dani wants to implement it immediately
19:29 Brian says we should try it & also the GitHub model - lots of customizable settings!
22:38 Stepping into unicorn territory, Brian’s advice for hiring designers

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