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INTELLIGENT COMMUNICATIONS HOLD THE KEY TO UNLOCKING SIMPLE DATA THAT TRANSFORMS BUSINESSES.

While IT leaders have so far struggled to access and analyse big data generated within their businesses, the answer could already be there. An effective, data-driven business environment (with the worker at its center), has its IT systems closely aligned to business objectives allowing for more agile collaboration, monitoring and analysis that produces better outcomes in day-to-day operations.

Simple data – small streams of information – can directly improve business performance. Identify your leading business priorities and go after the data-driven insights you need.

Video transcript:

00:00 Big Data: is it smaller than you think?

00:06 Data is everywhere. Yet many IT leaders struggle to know how to use big data in their organisation. There is a high level of complexity in deriving true value from data, even with a team of data scientists.

00:18 The time afforded to IT systems to provide benefits to their organisation is shrinking, due to increased competition and technology disruption.

00:27 We conducted research with EY Sweeney about the challenges IT leaders face in managing their data needs. The results were fascinating but one question stood out: when we asked “what is the number one challenge in managing big data?”, we received several equally weighted responses.

00:45 15% of participants said the number one challenge is the accuracy of the data

00:50 15% said it was compiling and arranging data

00:55 14% said getting access to data is the biggest challenge

00:59 14% said it was about keeping up-to-date with technology

01:03 12% cannot identify their greatest challenge

01:07 It’s no surprise then that 7 out of 10 participants cannot identify the cost savings or extra revenue that can be gained from utilising big data.

01:16 So what does all this mean? Simple data represents a targeted approach to delivering improved performance. When matched with the right communications and technology, data-driven insights are within reach of all businesses.