Скачать или смотреть What Is PPV Pay Per View | Marketing terms definition

PPV, or Pay Per View, is a marketing term that refers to a form of online advertising where advertisers pay a fee each time their ad is viewed by a user. PPV advertising is commonly used in the context of online video platforms and streaming services. In this model, advertisers pay a specific amount whenever their video ad is played or viewed by a user. PPV campaigns are often used for events, promotions, or specific video content where the goal is to generate views and engagement.

PPV advertising can be a cost-effective way for businesses to reach a targeted audience because they only pay when their ad is actually viewed. Advertisers can set criteria for when their ad should be displayed, such as specific demographics or geographic locations, ensuring that their message is seen by relevant viewers. PPV campaigns are especially popular in the context of pay-per-view events, where users are charged a fee to access a specific live stream or video content.

Overall, PPV is a performance-based advertising model that allows advertisers to track the effectiveness of their campaigns and optimize their marketing strategies based on the number of views and audience engagement generated by their ads.