Скачать или смотреть Advertising vs Personal Selling | Business Administration | B.Com sem 4 VNSGU |

Advertising and personal selling are two distinct promotional strategies used by businesses to market their products and services. Advertising is a non-personal, mass communication approach that reaches a broad audience through various media such as television, print, digital platforms, and social media. It focuses on creating brand awareness, attracting potential customers, and influencing their purchasing decisions through persuasive messages and visuals. Personal selling, on the other hand, is a direct, interactive marketing method where sales representatives engage with potential customers to address their specific needs and concerns. It involves face-to-face communication, fostering relationships, and providing personalized solutions, which can be more effective for high-involvement or complex products. While advertising helps generate interest and establish brand recognition on a large scale, personal selling allows for deeper customer engagement and customized sales approaches. The choice between the two depends on the nature of the product, target audience, and overall marketing objectives. Many businesses utilize both strategies in a complementary manner to maximize their outreach and conversion rates.

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