Скачать или смотреть [The Uptrend] How to Create Email Designs That Land and Engage

Short attention spans. Endless distractions. A crowded inbox. That’s the reality marketers face every single day. Copy still matters, but in today’s landscape it can’t do all the heavy lifting. The most effective email campaigns use bold visuals, strong design, and smart creative choices to capture attention and tell a story. The numbers don’t lie: image-driven communications perform 4–6x higher, even on a slow day.

In this session of The Uptrend with Inbox Monster, we break down the strategies and email design principles that marketers and creatives need to craft visual emails that truly land. Whether you’re planning holiday campaigns or looking to refresh your creative approach, this webinar blends creativity with data-backed tactics to help you build emails that stand out and perform.

In this video, you’ll learn:
The latest email design principles and visual trends shaping inbox engagement
Best practices for using images, GIFs, and multimedia effectively in email campaigns
How to balance creativity with accessibility, ensuring every subscriber has a seamless experience
The surprising connection between visuals and deliverability (and how poor design can hurt inbox placement)
Tips for optimizing design across dark mode, devices, and clients
How design choices can boost engagement metrics and long-term subscriber trust

Your email design matters, because:
Subscribers skim, not read: Visual storytelling helps your message get noticed.
Design is performance: Well-designed emails directly impact engagement, conversions, and revenue.
Accessibility is non-negotiable: Users will abandon emails that don’t render well or aren’t accessible.
Deliverability depends on more than code: ISPs take engagement signals into account and design choices directly influence those signals.

📚 Resources:

👉 Inbox Monster helps marketers preview rendering, monitor deliverability and optimize design choices before they hit send. Want to see how your visuals perform across Gmail, Outlook, iOS, and Dark Mode? Get a demo: https://inboxmonster.com/rendering

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