Скачать или смотреть What Girls Want: Rethinking Sport Uniforms to Keep Them in Sport | Professor Clare Hanlon | Playbook

What if a uniform was the reason a girl stopped playing sport?

In this conversation, Professor Claire Hanlon from Victoria University shares powerful findings from global research with Puma into what girls and women really want to wear when playing sport.

The message is clear:
✅ Choice matters
✅ Comfort builds confidence
✅ Sportswear should reflect the people who wear it

From grassroots players to referees, girls across eight countries have spoken.

💬 “50% of girls said they stayed in sport because the uniform changed. That’s impact.”

This is a call to listen, learn and act. For clubs, federations, brands, and schools ready to lead change—this is where you start.

👇 Checkout the paper here: https://www.puma-catchup.com/wp-conte...

#ChangingTheNarrative #WhatGirlsWant #InclusiveSport #WomenInSport #CTNSports #SportswearNotUniforms #GirlsInSport #LevelTheField