Скачать или смотреть Your Most Powerful Marketing Tool: Your Business Card

San Antonio Marketing Consultant (210) 202-1800
http://www.primopractices.com

While we all understand that a business card is a necessity, we often fail to see it as a marketing opportunity. It's time to start seeing that little slip of paper for what it really is, the best opportunity to market yourself or your business to a targeted a captive audience. After all you choose to hand it to that person for a reason right?

It's time for your business card to also start collecting sales rather than dust. Don't forget that it's useless to have a business card stored away in an office drawer or worse yet in a closet. Carry them with you at all times, when you're at lunch, running errands, social events, etc.

Here's a quick tip to always have cards around. Put a small stack in your car right now. Have them everywhere and soon you'll start passing them out rather than just keeping them in your office.

Here’s three tips to help you maximize this very powerful marketing tool.

1. Make sure that all of your information is current and never cross out info or insert handwritten corrections. It looks very unprofessional.

2. Don't forget the back of the card it. It is prime real estate. I see too many blank cards. Why don’t you offer a call of action for your business? Offer an incentive for clients to reach out to you. I’ve always been a big fan of offers that give me expert advice such as “visit my website for the top five things you didn't know about…..”

3. Your business card says a lot about your business. So make sure that it is one of the nicest pieces you produce. Treat yourself with respect and get professional-quality business cards. Don't print them at home to save a few pennies. The last thing you want to do is have your customers question whether they can trust you with their business.

When I started my company I printed good quality business cards and I was handing them out to everyone that I met. Over the years I've seen the power of handing out that small piece of paper and how it leads to some great opportunities!