Скачать или смотреть AI, SEO & Client Acquisition for Law Firms | Anthony May on What Actually Works

How is AI reshaping legal marketing and what actually works when it comes to attracting high-value clients?

On this episode of Chromatic Counsel, host Kerry Heaps sits down with Anthony May, a digital marketing strategist with over 20 years of experience leading AI-powered initiatives for law firms and high-stakes industries. Anthony shares how legal marketing has evolved, where law firms go wrong with SEO and SEM, and how data-driven strategy can generate measurable growth—including millions in new revenue.

This conversation goes beyond surface-level marketing tactics and dives into strategy, leadership, and the future of digital visibility for law firms.
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Timestamps:
00:00 Anthony’s journey into digital marketing and the legal industry
04:20 How AI and automation are transforming SEO, SEM, and client acquisition
08:09 Common misconceptions law firms have about digital marketing
09:36 Real-world case studies behind massive traffic and engagement growth
14:16 What metrics actually matter for legal marketing success
15:28 How to attract the right clients not just more traffic
17:04 The future of legal marketing over the next 3–5 years
19:00 Practical advice for law firms and aspiring digital leaders

Whether you’re an attorney, managing partner, legal marketer, or business leader, this episode offers actionable insight into building a smarter, more effective digital strategy.

Connect with Anthony here: https://needanattorney.net
LinkedIn:   / need-an-attorney  

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