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Bollywood biggies are supporting the National Children’s Film festival to be launched by the Children’s Film Society Of India (CFSI) on this Children’s Day.Some award- winning and unreleased movies meant for children will be screened to expand the market for children’s films.
Amitabh Bachchan, Ajay Devgn and Sonakshi Sinha have recorded a video to promote the festival while Shiamak Davar and his troop will put up a performance.
Shrawan Kumar, CEO, CFSI, said, “We’re committed to generate quality content for children to increase viewership and it’s heartening to see the participation from Bollywood. If the mainstream industry can join hands to push children’s content, it gives us a better impetus to reach out”.