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Why is Cash Flow Important in Business?

Cash flow is the heartbeat of any business. Without it, even a profitable business can run into trouble. You might be making sales, but if money isn’t coming in when you need it, bills, salaries, and growth plans can stall. That’s why understanding why cash flow is important in business isn’t just for accountants—it’s for every business owner who wants to stay alive and thrive.

Good cash flow means you can cover everyday expenses, invest in new opportunities, and avoid unnecessary debt. Bad cash flow, on the other hand, can make a solid business crumble. Think of it as the lifeline for your operations; without it, even a great idea can’t survive.

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