Скачать или смотреть The Harsh Truth Behind CRM Adoption in Real Estate

Everyone talks about Salesforce. But is it really working for Indian real estate?

Despite being the world’s #1 CRM, Salesforce has failed to truly take off in the Indian real estate sector — and the problem isn’t the platform. It's the way it’s been implemented.

In this video, we unpack why:
🔹 Adoption rates remain below 10%
🔹 Site teams still rely on Excel
🔹 Attribution remains a mystery
🔹 Marketing Cloud & Data Cloud never got off the ground
🔹 Startups trying to integrate have burnt out

The core issue? Implementation partners never understood real estate’s unique sales journeys — from lead gen to post-sales service. Global templates just don’t work in a hyperlocal, high-touch market like India.

🎯 If you're a PropTech founder who's struggled with integration, or a developer frustrated by digital transformation delays — this video is for you.

👉 Comment below with your story. Let’s start a real conversation.

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