Скачать или смотреть Digital Spend's Point of Diminishing Returns - Peter Rees

Sophisticated or Simple? Finding the point of diminishing returns on digital expenditure. Could you spend less and get broadly the same results? In the early 1980s the computer industry was transformed when pioneer companies realised that simpler chip architectures were not only quicker, they were cheaper. Simple was good. In today’s digital world, arts organisations are faced with vendors who, to grow their business, need to push ever more sophisticated applications and solutions. Does the adoption of such technologies lead to better goal attainment? Could 80% of the desired results have been gained with 20 % of the investment using simpler methods and technologies? This session explores how to find the right balance.

Presented by Peter Rees, Adjunct Associate Professor, American University in London. Peter has over 40 years of international business experience, of which over half has been in marketing. He now splits his time between consultancy and academic roles, and has a proven track record of analysing, planning and implementing business policy in complex environments.

This is a recording of the 1st session of the IT4Arts Making the Digital Budget Count workshop, November 2015