Journey Of Your Favourite Products: From Concept to Cart! | Atul Bhatia | TEDxYouth@OIS

Behind every product you love lies a story of innovation and strategy. This talk uncovers the hidden process that turns a simple concept into a must-have item on your daily lives, revealing how necessity fuels ideas and innovation, driving consumer favourites from concept to marketplace success. Atul Bhatia has over 37 years professional experience in Specialty Chemicals and in FMCG categories of Home & Personal Care, and Foods & Beverages. This includes 15+ years at Technical Leadership level (Board & Management Committee), leading large sized R&D function, while working with multinationals such as Hindustan Unilever, Cadbury India Plc, Mondelez International and an innovative Indian organisation, Pidilite Industries Ltd.

Atul has also managed large factory operations, coordinated global strategic supply chains, spearheaded a new business segment for Pidilite which grew to over INR 100 crore within 2 years of its inception. He has been a highly successful innovator with about 15 patents to his credit, and has led creation of some of India’s most loved brands today such as Cadbury Silk, Cadbury Fuse, Bournvita Biscuit, Bournvita L’il Champ, Wheel Detergent Powder, Surf Excel Powder, Savlon Soap and more. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx